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I don’t care what any of you think…

Updated: Mar 14



“Why is the robot having sex with Kurt Russell?” 

Christi asked.


For the record, the robot in the illustration for our shirt was NOT having sex with Kurt Russell. The robot was stretching out Kurt Russell’s leg. Mr Russell needed to be limber for the Rooney Run. 


Obviously.


Every April, the owners of the PBKC have a charity 5K. For the past 2 years, LTA has made a t-shirt to celebrate our participation in the Rooney Run. For the first 2 runs, I waited until the last minute and didn’t spend much time on the shirts. This felt like a missed opportunity.


For whatever reason, our company does not attract jocks so much as dorks. I am sure that is my fault. But let’s not make a big deal out of it.


Due to our lack of jockedness, no matter how many years we do this charity 5K, I have accepted that we will never crush anyone’s soul with our brutal physical dominance. 


I fully understand it is a charity event, so soul crushing, not the purpose. Not necessarily. Yada yada.


But just a tiny smidge of crushed soul, is that so wrong to desire? Not a whole soul, just a crumb or two for the sake of wholesome team morale.


So that’s why I cared about this year’s shirt. We will not succeed in the actual purpose of the event, the running fast part. But with a little planning maybe we could still come out ahead in another area.


Does it make me a bad person that I wanted a t-shirt design that was so empirically better than everyone else’s that there is maybe a wee bit of a whiff of souls being crushed. Not physically, but aesthetically.


Is that so wrong?


So I was looking to create a t-shirt design that would be true to our dork core AND woefully more cool than anyone else’s. Luckily, I don’t know if you know 5K shirt designs, but the bar is not set that high.


lazy...
lazy...

All this is a long way to say: 


LTA has a shirt.


Great shirt? Or greatest shirt ever?!



The 1981 movie Escape From New York, about a far future (1997) dystopia where America is a totalitarian state and Manhattan has been turned into a prison, should that be your first go to reference for charity event swag? Mr. T and the robot from the 1965 show Lost in Space, are these characters that the kids today see as dripping with contemporary rizz?


Listen, I made some design choices and I don’t care what you think. 

The shirt kicks ass.


It's got a muppet dabbing!


(Sometimes it's ok to just indulge me on these things.)



Really, how much are you going to complain about a free shirt?


As always, LTA is paying the admission fee for anyone who wants to do the 5K on April 19th. So if you have any interest in hanging out and walking for a good cause you can sign up at this link.



Normally we only make enough shirts for the 4 or 5 people who are participating in the 5K. This year though, since I wanted to get a shirt screen printed on a high quality tri-blend fabric, I have to order at least 20 of them.


SO…

If anyone wants a piece of this glorious LTA merch, even if you can’t make the 5K, let me know in the comments below or send me a text with your shirt size.


And if you're curious what the shirt will look like, it will look something like this, but on gray shirt.





 
 
 

4 تعليقات


Misty Cortes
Misty Cortes
13 مارس

i have never run before , ever , but felt so inspired by this design and all of references (which i totally understand) that i’ve decided to give it a try. thank you mike

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Mike May
Mike May
14 مارس
الرد على

As much of a fan of early 1980s John Carpenter films as you are, I was hoping this design would inspire you to try something new.


My work here is done.

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Rick Hood
12 مارس

What a great read, and I can’t wait to rock this soul crushing shirt! Bravo, Mike.

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Trinity Peterson
Trinity Peterson
11 مارس

me want, size 2X pls 🫡

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